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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
After completing his undergraduate degree in environmental science from BYU, Trenton Blair jetted from soil labs to B-52 cockpits and joined the US Air Force.
For Veterans Day this year, BYU's Army and Air Force ROTC programs remembered those who paid the ultimate sacrifice through military service and honored finance professor Jim Brau.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
As a teenage boy, C. Todd Linton fell in love with airplanes. This moment was the beginning of a lifelong pursuit in the field of aviation.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
The BYU Army and Air Force ROTC programs recently held three commissioning ceremonies honoring 31 cadets.
BYU Army ROTC cadets placed in the top five at the Sandhurst Military Skills Competition in West Point, New York.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
The terrorist attacks on September 11, 2001, were life changing for 13-year-old Nathan Christiansen. That day would inspire Christiansen to serve his country.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
When former BYU ROTC cadet Scott Lovejoy was a newly enlisted medic in the United States Army, he received a surprise visit from his father that changed his life.
On November 11, 2021, the BYU Air Force and Army ROTC commemorated Veterans Day through a wreath-laying ceremony and presidential review.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
When Stephen H. Russell reflects on his life, he is struck by the way seemingly small decisions and ordinary situations have blossomed into extraordinary opportunities. “None of this was part of a strategic plan,” he says, “and I feel grateful when I see all the times Heavenly Father has blessed me.”
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
A group of BYU Army ROTC students finished tenth out of more than forty teams in the April 2021 Sandhurst Challenge at West Point, New York.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.