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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
It was a business proposition that would change the life of Stewart R. Walkenhorst. A colleague was closing up shop and asked if Walkenhorst would be interested in taking over some outstanding retail orders.
Tracey Evelyn Haslam, a 2001 BYU Marriott management grad, was shocked when she took her four children to visit the United States Holocaust Memorial Museum in Washington, DC.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
Almost everything is a learning curve when you’re starting a business, and Sandy Whitaker, a 2003 business management alum, acknowledges that there can be plenty of bumps and detours along the way. But as she and her husband, Tim, a physical therapist, worked to realize their long-term goal of opening a physical therapy practice, Whitaker found that navigating the curve was easier because of knowledge and skills she had gathered along the way—from her formal education, her past jobs, and even her hobbies.
When Stephen H. Russell reflects on his life, he is struck by the way seemingly small decisions and ordinary situations have blossomed into extraordinary opportunities. “None of this was part of a strategic plan,” he says, “and I feel grateful when I see all the times Heavenly Father has blessed me.”
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Born and raised in Honolulu, Thomas Y.K. Fong has long loved learning about the earth’s natural processes. He originally planned to earn a bachelor’s degree in geology at BYU and then pursue graduate studies in oceanography. But during one midwinter geology field trip to St. George, Utah, a sandstorm blew through the group’s campsite, prompting Fong to reconsider whether his studies had brought him too close to nature for comfort. “Halfway through that cold, sand-blown night, I’m thinking, ‘Is this really what I want to do for the rest of my life?’” Fong recalls.
In 1968 more than 150 students graduated from BYU Marriott with degrees in business management. Kristi Taylor Lawrence was one of the few women in that graduating class.
Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.