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Faculty Research Feature School News Marketing
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
The Marriott School had an amazing 2015. Here's a list of some of our top stories of the year featuring our outstanding students, faculty and alumni.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?