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Alumni Entrepreneurship Marketing
If a company’s name ever had meaning, it’s Phoenix Footwear Group, Inc. The name stems from the ancient Greek myth of the phoenix rising from the ashes—something the Old Town, Maine, company can relate to.
Students in the MBA Marketing Association organized a networking trip to Portland, Oregon, and Seattle last January. They met with companies in the area and with the Puget Sound chapter of the Management Society.
While Donald Trump was making Omarosa and Kwame household names last spring, one Denver radio station was making Marriott School alumna and entrepreneur Becky Tate Orser its apprentice.
Growing up, Kate Maloney started thinking about her Halloween costume a couple of hours before hitting the streets for Smarties and Fun Size Twix. As a kid, the event commanded little of her attention. But as an adult, she’s preparing for it all year.
You may not be actively looking for a job, but EnticeLabs is still looking for you.
When 2007 Marriott School alumnus Cyle Adair was deployed to Iraq in January 2009, he didn’t think he would be using his business degree. As a second lieutenant in the U.S. Army, he thought of leading soldiers in firing mortars, conducting mounted and dismounted patrols, and training Iraqi forces. But none of those tasks proved to be his toughest job.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
While most students were simply juggling textbooks, 2013 Marriott School grad Bradley Robins was also singing and dancing around the world with the BYU Young Ambassadors. But this Saturday Robins will light up a venue a little closer to home: LaVell Edwards Stadium.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
Cotopaxi has a reputation of generating new and ingenious designs, but its newest product, the Inti 2, takes innovation to a whole new level.
Skyler Carr grew up dreaming of traveling through space and hunting aliens. His favorite day in grade school included a trip to the Space Center in Pleasant Grove, where he could practice being a spaceman. He never forgot those days, and in 2012 he was devastated to hear the Space Center would be shut down.
To remedy their boredom one summer afternoon in 2009, Jeffrey Handy and his high school buddies decided to get a trailer, fill it with cardboard boxes, and build a giant fort in his friend’s backyard. To their surprise, the fort built from two hundred boxes attracted more than three hundred spectators and earned them the record for world’s largest cardboard fort.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
Swim with sperm whales in Dominica—check. Visit an underground city in Turkey—check. Canyoneer in Indonesia—check. See the annual lantern festival in Thailand; swim with penguins in the Galapagos; and kayak with dolphins in Australia—check, check, check!
When Hani Almadhoun, a Muslim from Palestine, attended BYU, he found many Mormon friends. One of his favorite stories of his time on campus is how his Mormon friends often introduced him to others.
Ashley Emig helps ideas and concepts come alive in a retail store near you.
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
Partnering with his mother, BYU Marriott alum Sterling Jones co-founded JoJo's Chocolate, a healthy treat company aiming to replace sugar cravings.
Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.
Entrepreneurship alum Darrell Swain already has three successful tech startups under his belt, and his entrepreneurial drive shows no sign of slowing down.