You may not be actively looking for a job, but EnticeLabs is still looking for you.
By providing companies sophisticated talent-seeking software, Marriott School alum Ryan Caldwell and EnticeLabs are targeting and recruiting the best candidates wherever they are on the web.
“Companies are frustrated because they can’t reach some of the best candidates,” Caldwell explains. “Seventy percent of the job market is passive; they never see job opportunities because they simply aren’t looking. EnticeLabs is changing that.”
EnticeLabs’ unique software targets that 70 percent with ads on reference sites and blogs. Attempting to reach this untapped segment is what EnticeLabs calls the next step in the evolution of recruiting.
“Job boards mainly attract very active and mostly desperate job seekers. Headhunters can only reach a tiny percentage of quality candidates and have staggering costs,” he says. “EnticeLabs has the perfect solution—the best candidates and at very low costs. We are well positioned to quickly become a leader in the space.”
Caldwell joined the EnticeLabs team in September 2007, long before the company’s 2008 launch. He started by giving strategic advice and was eventually asked to join the founding team and come onboard full-time as president and CEO.
While still attending the Marriott School, Caldwell had an entrepreneurial spirit. He started his own company supplying high-speed internet access to townhomes and condos near BYU’s campus. The internet service was less expensive for residents and functioned two to three times as fast as the competition—leading to its acquisition before Caldwell graduated in 2005. He then went on to work with companies ranging from small start-ups to Fortune 500 companies both domestically and internationally.
“Ever since I was little I always loved the idea of starting companies, because there are so many ways you can build and contribute,” says Caldwell, who studied business management with an information systems emphasis. “You get the thrill of building something while helping to contribute to society by making better products, creating high-value jobs, increasing the world’s efficiency, and so forth.”
Caldwell says he enjoys building and designing just about anything, not just businesses. He has been busy expanding his Provo home and has done the design work for most of the home’s unique aspects. Caldwell also enjoys mentoring other entrepreneurs and coaching them through the hard spots.
