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Students Experience Design Strategy 2023 2019
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
By the time college starts, most students have gotten rid of their childhood toys. But for BYU Marriott's Experience Design and Management (EXDM) program, professors encourage students to play with toys.

In only four short years, Cougar Strategy Group has already begun opening doors for BYU Marriott MBA graduates and students.
At first glance, musical theater, business strategy, and chemistry don't seem to have much in common, but BYU Marriott senior strategy student Connor Workman thinks the three pursuits are more similar than you might think.
Kickboxing, kayaking, and rock climbing are challenging activities, and for those with physical or mental disabilities, they can seem nearly impossible but the No Barriers Summit attendees would tell you otherwise.
ExDM student Lindsey Sampson river rafted in Thailand, visited the great mountains of Nepal, and climbed the Great Wall of China all for school credit.
Pointillism can give insightful perspective on a student's academic journey. BYU Marriott ExDM students learned how at the department's first-ever Senior Peak Experience.
What role does emotion play in a transformative experience? That's what BYU Marriott experience design management student researchers will present on in Melbourne, Australia.
The ExDM program fit Stringham's ideal major because she received the business core she needed while her major classes were focused on creative areas.
Two women from BYU Marriott's therapeutic recreation major have teamed up to help adolescent girls strengthen themselves and themselves and their families.
A team of nine therapeutic recreation students helped conduct research on the travel experiences of individuals with disabilities.