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Students Experience Design Strategy 2023 2021
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
Three BYU Marriott ExDM seniors spent their summers gaining valuable experience and practicing the skills they learned in the ExDM program as interns across the country.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
As a freshman, Brooke Taylor was searching for more than a major. She wanted to be part of a community that would also develop her personal skills. Then she found the ExDM program.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
A unique course offered at BYU Marriott is helping to teach students about the importance of diversity and inclusion.

At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.

With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.