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Students Information Systems Marketing Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
As he moved eight times to different states and around the world, MISM student Ethan Ritchie gained an appreciation for people of different backgrounds and beliefs. It is with this openness and desire to learn that Ritchie approaches his life and his studies at BYU Marriott.
Junior Hailey Bronson works hard to be a champion in all aspects of her life. From being a high school soccer star to an information systems student, Bronson relies on her passions to find success in life.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Information systems student Mason Perry has seen how unexpected opportunities can lead to life changing moments.
Justin Giboney, an IS professor at BYU Marriott, understands that providing opportunities for students to hone their skills outside the classroom is essential for career development.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
As she looks forward to graduation in April 2023, Shayna Oh looks back on the last five years with gratitude for what she has felt and learned at the BYU Marriott School of Business.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
In early September, information systems students, alumni, and faculty gathered for a new kind of tailgate, one filled with renewing and creating connections.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Justin Giboney, a professor of information systems (IS) at the BYU Marriott School of Business, routinely sends summer camp students to outer space.
After the IS study abroad trip to Asia was canceled for the third year in a row because of COVID-19, Professors Greg Anderson and John Gardner came up with a different option.
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.