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To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Sterling Petersen has such a passion for mountain biking, he decided to make it his day job. Since graduating from BYU Marriott’s entrepreneurship program, he’s created multiple startups focused on mountain biking products and has built a collaborative work environment in the process.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Embracing diverse business experiences has given alumna Mallory Stack versatility and a vision for the future of women in business.
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.
Even as a young child, Darci Schurig had a love for entrepreneurship. In elementary school, she remembers riding the school bus and selling bracelets and Play-Doh to her classmates.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Ashley Wallace's passion for service and learning has led her from the cliffs of Ireland to the people of Madagascar.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
At the Creators' Kickoff, students learned about the excellent resources and benefits available to them through joining Creators, the new student association connected with the Rollins Center.
Aileen Hernandez has grown up navigating minority identities. "First-generation American" and "woman in business" are not just buzzwords; they describe her life.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
With three children and one on the way, Bruce Hymas and his wife Brittany found themselves quite literally losing sleep over their kids.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
For Dane Bendixen, startup enthusiast and father of three, the values he found at BYU Marriott have carried him throughout his career.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
As someone who has often felt like the odd woman out, Mikayla Cluxton recently created a startup, BeeFriend, to help alleviate loneliness in the geriatric population.
As a mom of two children and a small business owner, BYU Marriott alumna Brenda Tidwell uses her knowledge of entrepreneurship in every aspect of her life.