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Faculty & Employees Students Marketing Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
'The challenge for leaders is to learn how to be more like Mr. Spock'
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.