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Stories

Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Alumni Spotlight

A Business School Ballad

November 28, 2023
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
10 Min Read
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School News

Introducing New Faculty at BYU Marriott in 2023

October 23, 2023
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
5 Min Read
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School News

BYU Marriott Names Ryan Elder as New Department Chair of Marketing and Global Supply Chain

July 14, 2023
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
2 Min Read
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Student Spotlight

Dual Major, Dual Motivations

July 05, 2023
Double majoring in marketing and anthropology, Skylar Oreno prioritizes his education on people.
3 Min Read
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Faculty Research

Banks Offer Black Entrepreneurs Inferior Loans Even When They Are Better Qualified than Peers

June 26, 2023
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
4 Min Read
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Employee Spotlight

Helping Students Discover the Flavor of Marketing

March 09, 2023
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
2 Min Read
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Student Experiences

BYU Marriott Students Shine at MarketStar

January 17, 2023
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
4 Min Read
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Student Experiences

Floating with Family

December 08, 2022
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
3 Min Read
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Alumni Spotlight

Zero to Go

November 11, 2022
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
9 Min Read
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Student Experiences

BYU Marriott Marketing Students Finish First in Blip Case Competition

November 11, 2022
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
3 Min Read
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Alumni Spotlight

A Wake-Up Call

October 31, 2022
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
3 Min Read
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Student Spotlight

A Poster that Inspired Persistence

October 03, 2022
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
3 Min Read
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Employee Spotlight

Striving to Emulate the Savior

September 14, 2022
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
3 Min Read
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Student Spotlight

Led by Faith to Marketing

August 30, 2022
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
3 Min Read
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Student Spotlight

Coca-Cola and Second Chances

August 24, 2022
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
3 Min Read
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Employee Spotlight

Not Your Typical Sales Guy

August 02, 2022
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
3 Min Read
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Student Experiences

Delving into the Consumer Journey

June 21, 2022
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
2 Min Read
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Alumni Spotlight

Gathering Around the Campfire

June 08, 2022
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
3 Min Read
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