Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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BYU Marriott Marketing Students Win First Place in Sales Case Competition
BYU Marriott students credit the skills learned in their classes for propelling them into the Arizona Collegiate Sales Competition.
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Seas The Day
Alum Kevin Smith carved out a gnarly career in his nearly 40 years at AT&T. He has also touched hundreds of lives through his optimism, genuine caring, and love for outdoor adventures. You’ve never met a surfer dude quite like him.
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BYU Marriott Honors Faculty and Staff for Leadership and Service
In April 2025, the BYU Marriott School of Business recognized selected faculty, staff, and administrators for exemplifying the college’s vision, mission, values, and guiding principle in both classroom and administrative work.
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Sales and Service
While Kate Shriber was serving a mission for The Church of Jesus Christ of Latter-day Saints in Chile during the COVID-19 pandemic, she discovered an unexpected passion: marketing.
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Experience, Growth, and the Marriott Student Review
Facing an increasingly competitive job market, some students at the BYU Marriott School of Business are turning to the Marriott Student Review to gain communication and leadership skills to boost them along their professional journey.
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Enter to Learn, Go Forth to Serve: The 2025 Bateman Awards
In March, one student from each undergraduate program received the Bateman Award for their exemplary dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.
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Greater Joy in a Greater Plan
If Michael McLennan had followed his own plan, he would still be in Scotland. Instead, he followed the Lord's promptings and found greater joy and purpose.
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Embarking on a Lifelong Adventure
On the first official day of BYU Marriott’s 2011 Europe Business study abroad, two students took a photo together at a windy lighthouse in Edinburgh, Scotland.
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Living Life from a Team Perspective
If there’s one word that BYU Marriott alum Tyler Banks uses every day, it’s team. Whether he is at work or with his family at home, Banks believes that teamwork is essential to make meaningful progress in life.
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BYU Marriott Students Solve Union Pacific’s Unique Landscape Problem
As part of an on-campus internship, five BYU Marriott students helped Union Pacific figure out what to do with 8,000 palm trees at one of their transload facilities.
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BYU Marriott Welcomes New Faculty in 2024
At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college.
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Devotional: Learn of Christ
Darron Billeter, an associate professor of marketing at BYU Marriott, delivered Tuesday’s campus devotional address, focusing on prioritizing learning––particularly learning of Jesus Christ.
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Switching Fields
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
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In the Market for Community
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
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A Business School Ballad
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
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Introducing New Faculty at BYU Marriott in 2023
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
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Yelp certified: BYU-led research discovering ways to keep fake online reviews offline
A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.
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BYU Marriott Names Ryan Elder as New Department Chair of Marketing and Global Supply Chain
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
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