Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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A Business School Ballad
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
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Introducing New Faculty at BYU Marriott in 2023
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
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BYU Marriott Names Ryan Elder as New Department Chair of Marketing and Global Supply Chain
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
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Dual Major, Dual Motivations
Double majoring in marketing and anthropology, Skylar Oreno prioritizes his education on people.
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Banks Offer Black Entrepreneurs Inferior Loans Even When They Are Better Qualified than Peers
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
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Helping Students Discover the Flavor of Marketing
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
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BYU Marriott Students Shine at MarketStar
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
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Floating with Family
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
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Zero to Go
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
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BYU Marriott Marketing Students Finish First in Blip Case Competition
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
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A Wake-Up Call
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
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A Poster that Inspired Persistence
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
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Striving to Emulate the Savior
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
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Led by Faith to Marketing
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
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Coca-Cola and Second Chances
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
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Not Your Typical Sales Guy
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
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Delving into the Consumer Journey
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
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Gathering Around the Campfire
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
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