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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Spotlight

Greater Joy in a Greater Plan

December 05, 2024
If Michael McLennan had followed his own plan, he would still be in Scotland. Instead, he followed the Lord's promptings and found greater joy and purpose.
3 Min Read
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Alumni Spotlight

Embarking on a Lifelong Adventure

November 01, 2024
On the first official day of BYU Marriott’s 2011 Europe Business study abroad, two students took a photo together at a windy lighthouse in Edinburgh, Scotland.
2 Min Read
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Alumni Spotlight

Living Life from a Team Perspective

October 29, 2024
If there’s one word that BYU Marriott alum Tyler Banks uses every day, it’s team. Whether he is at work or with his family at home, Banks believes that teamwork is essential to make meaningful progress in life.
3 Min Read
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Student Experiences

BYU Marriott Students Solve Union Pacific’s Unique Landscape Problem

September 24, 2024
As part of an on-campus internship, five BYU Marriott students helped Union Pacific figure out what to do with 8,000 palm trees at one of their transload facilities.
4 Min Read
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School News

BYU Marriott Welcomes New Faculty in 2024

September 11, 2024
At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college.
8 Min Read
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School News

Devotional: Learn of Christ

August 07, 2024
Darron Billeter, an associate professor of marketing at BYU Marriott, delivered Tuesday’s campus devotional address, focusing on prioritizing learning––particularly learning of Jesus Christ.
3 Min Read
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Student Spotlight

Switching Fields

April 25, 2024
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
3 Min Read
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Student Spotlight

In the Market for Community

December 20, 2023
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
3 Min Read
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Alumni Spotlight

A Business School Ballad

By Emily Edmonds
November 28, 2023
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
10 Min Read
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School News

Introducing New Faculty at BYU Marriott in 2023

October 23, 2023
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
5 Min Read
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Faculty Research

Yelp certified: BYU-led research discovering ways to keep fake online reviews offline

September 26, 2023
A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.
3 Min Read
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School News

BYU Marriott Names Ryan Elder as New Department Chair of Marketing and Global Supply Chain

July 14, 2023
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
2 Min Read
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Faculty Research

Banks Offer Black Entrepreneurs Inferior Loans Even When They Are Better Qualified than Peers

June 26, 2023
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
4 Min Read
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Employee Spotlight

Helping Students Discover the Flavor of Marketing

March 09, 2023
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
2 Min Read
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Student Experiences

BYU Marriott Students Shine at MarketStar

January 17, 2023
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
4 Min Read
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Student Experiences

Floating with Family

December 08, 2022
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
3 Min Read
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Alumni Spotlight

Zero to Go

By Clarissa McIntire
November 11, 2022
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
9 Min Read
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Student Experiences

BYU Marriott Marketing Students Finish First in Blip Case Competition

November 11, 2022
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
3 Min Read
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