Skip to main content
Stories

Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
data-content-type="article"
Employee Spotlight

Helping Students Discover the Flavor of Marketing

March 09, 2023
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

BYU Marriott Students Shine at MarketStar

January 17, 2023
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
4 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Floating with Family

December 08, 2022
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Experiences

Zero to Go

November 11, 2022
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
9 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

BYU Marriott Marketing Students Finish First in Blip Case Competition

November 11, 2022
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

A Wake-Up Call

October 31, 2022
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Spotlight

A Poster that Inspired Persistence

October 03, 2022
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Striving to Emulate the Savior

September 14, 2022
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Spotlight

Led by Faith to Marketing

August 30, 2022
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Spotlight

Coca-Cola and Second Chances

August 24, 2022
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Not Your Typical Sales Guy

August 02, 2022
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Delving into the Consumer Journey

June 21, 2022
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Gathering Around the Campfire

June 08, 2022
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Spotlight

Finding a Home at BYU Marriott

May 19, 2022
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Nine Undergraduates Presented with 2022 Bateman Award

April 19, 2022
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Prizes, Professionals, and a Salesapalooza

April 04, 2022
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Drawing on Experience

March 09, 2022
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

A Passion for Teaching and Sales

February 25, 2022
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText=
Next