Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Helping Students Discover the Flavor of Marketing
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
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BYU Marriott Students Shine at MarketStar
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
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Floating with Family
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
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Zero to Go
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
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BYU Marriott Marketing Students Finish First in Blip Case Competition
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
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A Wake-Up Call
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
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A Poster that Inspired Persistence
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
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Striving to Emulate the Savior
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
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Led by Faith to Marketing
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
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Coca-Cola and Second Chances
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
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Not Your Typical Sales Guy
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
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Delving into the Consumer Journey
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
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Gathering Around the Campfire
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
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Finding a Home at BYU Marriott
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
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Nine Undergraduates Presented with 2022 Bateman Award
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
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Prizes, Professionals, and a Salesapalooza
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
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Drawing on Experience
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
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A Passion for Teaching and Sales
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
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