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Faculty Research

Read about cutting-edge research conducted by our prestigious
BYU Marriott faculty.

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Faculty Research

Minority Entrepreneurs Face Discrimination When Seeking Loans

June 10, 2014
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
3 Min Read
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Faculty Research

What Companies Can Learn From NASA's Tragedies

February 04, 2014
Professor Peter Madsen has been researching NASA's safety climate ever since the Columbia shuttle broke apart.
2 Min Read
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Faculty Research

How Instagram Can Ruin Your Dinner

October 08, 2013
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
2 Min Read
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Faculty Research

Digital Deception: People Who Lie While Texting Take Longer to Respond

September 09, 2013
Ever been trading text messages when there's suddenly a long pause? Marriott School research shows you should be leery.
2 Min Read
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Faculty Research

Wearing High Heels Can Change the Way You Shop

September 06, 2013
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
2 Min Read
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Faculty Research

BYU Strategy Professor Finds Adding a Spouse to a Small Business Pays Off

June 21, 2013
Bringing your spouse to work could yield big dividends at home financially.
2 Min Read
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Faculty Research

When Budgeting Backfires

By Bremen Leak
June 01, 2013
New research shows pinching pennies can actually cost you more
9 Min Read
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Faculty Research

Want to Move Up at Work? Be a True Believer

May 29, 2013
New research is tweaking an old competitive workplace adage: It's not just who you know, but what you believe in.
2 Min Read
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Faculty Research

Having a Tony Stark at the Office is Fine as Long as You Hire a Pepper Potts

February 21, 2013
A new study co-authored by business professor Katie Liljenquist finds that powerful people are blind to risks.
3 Min Read
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Faculty Research

Tanner Building Research

October 01, 2012
It’s said in the academic world that professors live and die by their research. We’re pleased to report that many at the Marriott School are thriving. Regular publishing in some of the industry’s top journals has put them on the leading edge of business and made some stars in their fields.
2 Min Read
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Faculty Research

Planes, Brains, & Behavioral Theory

By Emily Edmonds
June 01, 2012
Peter Madsen takes the admonition to turn lemons into lemonade quite seriously.  In grad school Madsen, now a Marriott School organizational leadership and strategy professor, became fascinated with how organizations learn from catastrophes. “Most of my research focuses on how they deal with and try to prevent rare, bad events,” says Madsen, who earned his PhD at the University of California, Berkeley. “Whether mistakes happen internally or externally, companies can glean information that allows them to reduce their chances of being involved in accidents.”
6 Min Read
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Faculty Research

Budgeting Backfires – Shoppers Unconsciously Spend More When Trying to Limit Costs

April 04, 2012
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
4 Min Read
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Faculty Research

Online Role-Playing Games Hurt Marital Satisfaction, Says BYU Study

February 22, 2012
According to a new BYU study, online role-playing games negatively affect real-life marital satisfaction.
3 Min Read
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Faculty Research

BYU Study Finds Unexplored Link Between Airlines’ Profitability And Their Accident Rates

February 08, 2012
Airlines' accident risk is highest when they are performing very close to their financial targets, according to a BYU study.
3 Min Read
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Faculty Research

The Innovator’s DNA: Five Skills to Develop Your Creativity

February 01, 2012
Some babies are born with the double helixes that turn into blue eyes and heads of light, curly hair. Most people think that innovators are born with special genes, like those that determine physical features, that enable them to be innovators an endowment you either have or you don’t.
8 Min Read
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Faculty Research

Effective Product Packaging Can Be Counter-Productive, New Study Finds

December 30, 2011
A new study finds persuasive packaging can cause consumers to use less of a product once they take it home.
3 Min Read
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Faculty Research

BYU Prof’s New Book and Forbes Article Tell How Everyone Can Innovate Like the Best

July 26, 2011
BYU Professor Jeff Dyer's new book helped Forbes to rank the world's most innovative companies.
4 Min Read
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Faculty Research

BYU Biz Profs’ Harvard Biz Review Article: How to Beat Free

June 07, 2011
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
3 Min Read
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