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Faculty Research

Read about cutting-edge research conducted by our prestigious
BYU Marriott faculty.

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Faculty Research

How Senses Affect When You Buy

June 29, 2017
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
3 Min Read
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Faculty Research

Gauging Brand Health in Real Time

January 04, 2017
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
2 Min Read
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Faculty Research

Study Ties Loan Amounts to Tuition Increases

December 27, 2016
Research by Marriott School finance professor Taylor Nadauld finds schools increase sticker-price tuition sixty cents for every dollar of subsidized loans available.
2 Min Read
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Faculty Research

Solving Telecommuting Team Issues

August 25, 2016
New research from Cody Reeves, assistant professor of organizational leadership and strategy, can help leaders avoid headaches when telecommuters are on a team.
2 Min Read
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Faculty Research

Why We Disregard Security Warnings

August 18, 2016
Software developers listen up: if you want people to pay attention to your security warnings on their computers or mobile devices, you need to make them pop up at better times.
2 Min Read
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Faculty Research

He Said, She Said

By Kasee Bailey
June 03, 2016
Couples that play together stay together
3 Min Read
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Faculty Research

Marriott Prof Studies "Crunch Effect"

March 16, 2016
New doctor's orders: No earbuds, no music, and no watching TV while eating.
2 Min Read
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Faculty Research

THE NEUROSCIENCE BEHIND DIGITAL SECURITY

February 23, 2016
You’re on the web, responding to an email or watching a YouTube video, when a message pops up on your browser. Do you read it, or do you close the window and get back to what you were doing?
2 Min Read
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Faculty Research

Telling Tales

February 10, 2016
Once the lifeblood of campfires and living rooms, stories are redefining global communication, according to recent Marriott School research.
9 Min Read
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Faculty Research

Professors Cited in Wall Street Journal

January 25, 2016
The national publication highlighted research by David Benson and Jim Brau on how firms cover up policies investors won't like.
1 Min Read
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Faculty Research

Learning From Near Misses

January 15, 2016
When it comes to flight safety, U.S. airlines are pretty good at learning from accidents. But new research shows airlines should be learning more from accidents that never happen.
1 Min Read
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Faculty Research

Measure Emotion with Your Mouse Clicks

December 14, 2015
In new research, professor Jeffrey Jenkins can tell if you're angry by the way you move a computer mouse.
1 Min Read
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Faculty Research

Exposure to Violence Leads to Unethical Behavior

December 02, 2015
Can watching a violent movie make you more likely to lie, cheat or steal? What about reading a violent book?
1 Min Read
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Faculty Research

Pitching Camp

June 03, 2015
Marriott School research shows camp jobs teach essential workforce skills
2 Min Read
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Faculty Research

Narcissistic Leaders Can Succeed with Humility

March 26, 2015
It's no surprise that some of the most celebrated leaders in the business world also happen to be self-promoting narcissists.
2 Min Read
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Faculty Research

Dynamic Road Signs Drawing Attention

February 23, 2015
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
2 Min Read
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Faculty Research

The Next Step - Facing Uncertainty with Innovation

February 13, 2015
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.
11 Min Read
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Faculty Research

Don't Get Hacked! Study Shows People Ignore Online Warnings

November 20, 2014
BYU Information Systems professors found that people say they care about keeping their computers secure, but behave otherwise.
3 Min Read
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