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Experience Design

Read about BYU Marriott's Experience Design & Management program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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FamilySearch and Experience Design: A Match Made in Heaven

October 22, 2024
Last May, ExDM students showcased innovative product demos to FamilySearch executives, garnering high praise and paving the way for a promising long-term collaboration.
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BYU Marriott Welcomes New Faculty in 2024

September 11, 2024
At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college.
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Designing the Future

August 16, 2024
BYU Marriott's ExDM students and faculty stood out at the second annual World Experience Summit for their research-driven understanding of experience design theory.
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BYU Marriott Names Mat Duerden as New Department Chair of Experience Design and Management

June 26, 2024
BYU Marriott School of Business dean Brigitte Madrian has announced the appointment of Mat Duerden as the new chair of the Department of Experience Design and Management on July 1, 2024.
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Peak Perspectives

May 09, 2024
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
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Singing a New Tune

April 10, 2024
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
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Experience Design Study: Attending Campus Devotionals Increases Student Sense of Connection

March 04, 2024
Going to BYU athletics events, joining clubs and playing intramural sports rank high on connection; devotionals rank even higher
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Conquering the Crux

February 27, 2024
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
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From Campus to Tundra

November 14, 2023
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
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Zipping through Experiences

May 23, 2023
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
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Finding Common Ground for Action

April 25, 2023
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
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Where Everything Is Awesome

March 13, 2023
Inside the Classroom
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Connecting the Dots

March 13, 2023
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
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Family History Knowledge Helps American Adolescents Develop Healthy Sense of Identity

March 07, 2023
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
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Thriving through Experiences

February 10, 2023
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
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The Call of Leadership

February 08, 2023
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
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Evolving Career and Content

January 06, 2023
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
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Joy in the Journey and Destination

December 06, 2022
As a student at BYU Marriott in the then-fledgling ExDM program, Breck Laing developed transferable business skills to broaden his career opportunities.
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