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The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
It added a slice of humor to Cherie Jones’ day when a co-worker spilled an entire Big Gulp on her keyboard. “I was totally laughing,” she recalls. Her co-worker wasn’t. Jones, a 2001 MAcc graduate and business tax auditor for Loudon County, Virginia, says her colleague panicked as she searched for napkins to salvage the keyboard. Big Gulp or deli sandwich, Jones’ co-worker isn’t the only one whose workstation doubles as an eatery.
Two weeks before Kristen DeTienne moved into her new home, she called the phone company to pre-install a new line. The company didn’t come through, and she went for weeks without a phone.
Standing in front of eight corporate leaders worth billions of dollars and presenting them with a new business venture is the epitome of applied classroom learning.
At all levels of government, we need more men and women who are willing to speak the truth, face the facts, take a long-term perspective, and prepare our country and its citizens. Many of these challenges are unprecedented in size, scope, complexity, and potential impact.
David Truscott is a do-it-yourself kind of guy. The Washington state native builds his own furniture, does his own home remodeling, and handcrafts violins that fetch upward of $3,000 apiece. What’s more, the violin maker and auditor recently developed an international supply chain that is expected to boost instrument production to nearly $250,000 this year. Not bad for a twenty-four-year-old.
Assistant Dean Joseph D. Ogden discusses the growing impact of fraud with international fraud expert and Associate Dean W. Steve Albrecht. Albrecht has published more than eighty articles in professional journals and numerous books on fraud, personal finance, and accounting. Throughout his career he has consulted for more than sixty-five organizations including British Petroleum, Bank of America, General Motors, IBM, the United Nations, and the FBI. In addition, he has served as an expert witness in twenty-six major fraud cases, the largest of which was $2.8 billion. Finally, Albrecht has been recognized by Accounting Today as one of the top one hundred most influential people in accounting.
My family and I are very proud to have our name associated with this great school—not only because it’s a terrific educational institution, but because we espouse similar values.
Industrious alaskans have developed unique stress management techniques. Many employers in the northern region give employees “subsistence leave” as a negotiated benefit. How do the thrifty natives use their subsistence leave? They prepare for the cold months ahead by drying and packaging hundreds of fish and enjoy family time together handpicking quarts of blueberries.