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It reads like a worst-case scenario: you’re slicing through rough air to check on an offshore oil rig when the unfathomable happens—the chopper goes down. Would you survive?
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
An average person attending a lecture about “model-driven system development” would likely be lost and confused within minutes. Likewise, as Stephen Liddle has attempted to teach this concept in his ISys 532 class, he is often met with blank stares.
With the costs of college increasing faster than other goods and services in the economy, it isn’t any wonder that studies show parents are more concerned about saving for their children’s college expenses than for their own retirements. But armed with information and good planning, there’s no need for parents to panic.
Gary Cornia Succeeds Ned Hill as Marriott School Dean
When three women picked up their lunch bill of about $44 at a local Houston restaurant, they had no idea it would end up costing them more than $2,500. These women have since accused a waitress of stealing their credit card numbers and going on a spending spree—buying a computer desk, a forty-two-inch LCD TV, and video games with the stolen numbers.
As BYU students returned to campus on 2 September, they had the chance to catch up on one another’s adventures, compare summer jobs, and explore the classrooms and corridors of the newly completed Tanner Building Addition.
Every member of the working world seems to have a horror story about an interview gone wrong, where the interviewer performed in a less-than-sterling manner. Maybe it was a clueless interviewer who didn’t bother to read your résumé or an overbearing windbag who didn’t let you get a word in edgewise. Then there’s the oblivious interviewer who doesn’t remember your name or the baggy-eyed boss who can’t stifle a yawn while asking about you. In more serious cases, perhaps the interviewer strays off into either unethical or illegal territory.
In 1988 I was with my brothers and sisters when the conversation drifted to our father, who had passed away many years earlier. We shared our memories of Dad: his ways of doing things, his favorite sayings, our fishing trips where all he did was bait hooks, and so forth.
Judith Martin, of Miss Manners newspaper fame, wrote in a recent column, "Question: At what age should children be taught how to eat properly? Answer: In their mid-to late-twenties. Question: What is the best venue for this instruction?
This is the third of a five-part personal financial planning series sponsored by the Peery Institute of Financial Services. The next installment, about getting out of debt, will appear in the Fall 2005 issue.
In finance there’s a well-known problem called the principal-agent conflict. The conflict arises when managers and owners of a firm have different incentives. When that happens, managers may make decisions that benefit themselves at the expense of owners.
A student-initiated fundraiser is reaching new heights at the Marriott School. The second annual Corporate Climb, held 26 March 2005, helped raise more than $12,000 for the school’s annual fund. Participants sprinted up stairs and raced around corners—but not because they were late for class.