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The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
Every day our Marriott associates welcome three-quarters of a million people to one of our hotels around the world. Today I wanted to share with you our story and a few things I’ve learned about making the most of opportunities.
Professor Bill Baker’s forty-two-Year Quest to teach Presentation Skills
The lemonade stands have shuttered, the swimming pools are empty, and the yellow buses are back on the roads.
From the mid-level marketing manager to the partner in a top accounting firm, Marriott School grads agree on at least one thing: their first jobs mattered. Despite the mistakes and invariable snafus, most grads look back in awe at how much these first experiences shaped their future successes.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
When the best time to talk with Jeff Strong is while he’s on his way to an airport, you know you’ve reached a busy person. Managing a full schedule is a responsibility that Strong may have mastered as well as anyone. For several years he was traveling nearly two hundred days a yearboth domestically and internationally—as global president and chief customer officer for Johnson & Johnson. “Looking back,” he says, “I don’t think anybody could have survived that time without being organized.”
It’s said in the academic world that professors live and die by their research. We’re pleased to report that many at the Marriott School are thriving. Regular publishing in some of the industry’s top journals has put them on the leading edge of business and made some stars in their fields.
In an ever-expanding digital universe, Brad Rencher and his team at Adobe Systems Inc. navigate the Cloud like rocket men.
Assistant Dean Joseph D. Ogden discusses the growing impact of fraud with international fraud expert and Associate Dean W. Steve Albrecht. Albrecht has published more than eighty articles in professional journals and numerous books on fraud, personal finance, and accounting. Throughout his career he has consulted for more than sixty-five organizations including British Petroleum, Bank of America, General Motors, IBM, the United Nations, and the FBI. In addition, he has served as an expert witness in twenty-six major fraud cases, the largest of which was $2.8 billion. Finally, Albrecht has been recognized by Accounting Today as one of the top one hundred most influential people in accounting.
My family and I are very proud to have our name associated with this great school—not only because it’s a terrific educational institution, but because we espouse similar values.
Industrious alaskans have developed unique stress management techniques. Many employers in the northern region give employees “subsistence leave” as a negotiated benefit. How do the thrifty natives use their subsistence leave? They prepare for the cold months ahead by drying and packaging hundreds of fish and enjoy family time together handpicking quarts of blueberries.