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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
As hand-cut steaks sizzle on the grill, Trevor Mecham is up to his elbows in a pile of sweet potato fries. In the oven a sheet of enormous cinnamon rolls–each roughly the size of a dinner plate–awaits a schmear of sugary-sweet frosting.
The idea had always glowed—however faintly—in the back of Steve Oldham’s mind. He jokes about it now, saying that just like every other missionary who returns from Brazil, he came home with dreams of starting his own Brazilian steakhouse.