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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
Jackson, Wyoming—the gateway to the grand Tetons—is almost always bustling. Snow-capped peaks and expansive horizons draw crowds to this tiny outpost in the American west.
Reducing the compensation of a CEO by half is not an easy decision. But for board members with shareholders to consider, tough decisions like these are sometimes necessary.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.