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Alumni Spotlight Faculty Research Fall 2023 Winter 2008
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.