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Alumni Spotlight Faculty Research Fall 2023 Summer 2012
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Peter Madsen takes the admonition to turn lemons into lemonade quite seriously.  In grad school Madsen, now a Marriott School organizational leadership and strategy professor, became fascinated with how organizations learn from catastrophes. “Most of my research focuses on how they deal with and try to prevent rare, bad events,” says Madsen, who earned his PhD at the University of California, Berkeley. “Whether mistakes happen internally or externally, companies can glean information that allows them to reduce their chances of being involved in accidents.”
Growing up in Central Florida, Erik Jacobsen pretty much knew he wanted to be a cowboy by the time he was twelve or thirteen years old.