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Feature Student Experiences Winter 2010 Winter 2021
Exploring the Seen and Unseen Forces That Determine Corporate Culture
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
Henry Ford famously said, “Whether you think you can or you can’t, you are right.” His profound statement may explain the fantastically varied results of millions of New Year’s resolutions that Americans make each January. By summertime many of us have achieved our goals. Others have given up. And still a few of us muscle onward, clinging courageously to goals we have set but not yet met. 
The start of each new calendar year prompts serious reflection upon the events of the past. Two-thousand and nine presented a host of monumental challenges for students, faculty, and programs at the Marriott School.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”