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Feature Other Articles Fall 2010 Fall 2014 Winter 2015
You might only fantasize about being a lord or lady when a certain period drama graces your screen, but you still have an estate to manage. Whether modest or grand, your earthly assets are just like those of Downton Abbey’s fictional family: you can’t take them with you.
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It’s supposed to be the most wonderful time of the year, but multiplying invites, conflicting schedules, and lengthy family visits can make the holidays more hectic than happy.
Suit, socks, and, of course, a toothbrush—you’ve loaded your carry-on, but what about your smartphone? Travel apps can get you off the beaten path, keep you on budget, and deflect boredom in Terminal 2.
It’s good to be back at BYU. There’s not another campus in the world that I have visited half as often as BYU. For many years, EY has been the number one employer of BYU students, and most years BYU has been the number one source of candidates for EY. It’s a wonderful two-way relationship.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
Around the world, young social entrepreneurs are leading the way, rewriting the rules, and changing the world. It pays to do good.
We have a son who is studying at the Marriott School. When he was about three years old, our family was living in the Governor’s Residence in Salt Lake City.
Sam sits to your left, but you know him as “the doomsayer.” With each new project, he prophesies epic failure and marks every email urgent—including the one about not microwaving strong-smelling food in the break room.
 Getting fit may be more about numbers than you ever thought. But don’t worry.
So you went to business school. But it’s been a few years . . . And perhaps some of the recent economic news has left you a little befuddled. We’ve unscrambled some particularly tricky terms that will put you back at the head of the class.
It’s not all about touchdowns for BYU’s football team, though you’d never know it judging by last year’s knockout season—or the past four seasons, for that matter. During the past four years, the Cougars have won forty-three and lost nine, a record surpassed by only four other schools in the country.1