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In 1961 a gallon of gas cost thirty cents, JFK was president, and Barbie was first introduced to Ken. And in the basement of the Jesse Knight Building something groundbreaking was happening: the BYU MBA was born.
At some point today you will type a phrase into Google’s search engine. A few seconds later, you’ll start scrolling through results. Chances are you’re going to click on one of the top links. And just like you, millions of people across the globe will be doing the same thing, entering other search terms into Google, Bing, or Yahoo! and clicking on whatever comes up first.
Gaining Competitive Advantage in the Online Marketplace
Ken Batson has been a CPA for thirty-two years getting up, eating breakfast, and heading to work. A partner at Sharp, Thunstrom, & Batson, a small accounting firm in La Mesa, California, Batson was complacent as a CPA. He'd heard the warnings about massive changes coming to his