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In “The Love Song of J. Alfred Prufrock,” T. S. Eliot wrote, “‘Do I dare?’ . . . ‘Do I dare?’ . . . Do I dare / Disturb the universe?” Although I haven’t always recognized it, this simple question has been one that has guided my journey through life.
For perhaps the first time in modern history, five generations are coming together in ways that significantly impact how we live. Differences between generations (both real and perceived) have existed since the beginning of time, but the study of those differences has never been more scrutinized and researched than it is currently—and for good reason.
In 1961 a gallon of gas cost thirty cents, JFK was president, and Barbie was first introduced to Ken. And in the basement of the Jesse Knight Building something groundbreaking was happening: the BYU MBA was born.
At some point today you will type a phrase into Google’s search engine. A few seconds later, you’ll start scrolling through results. Chances are you’re going to click on one of the top links. And just like you, millions of people across the globe will be doing the same thing, entering other search terms into Google, Bing, or Yahoo! and clicking on whatever comes up first.