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The Power of Videos

Between scrolling through social media and searching on the web, we are bombarded with video ads every day.

Do you ever click the button calling you to watch, shop, or learn more? While we may think we avoid the clicking game, research indicates that a majority of people do end up viewing and buying.

$18 million

Digital video this year

Because businesses recognize the importance of quality digital video content, the average amount spent on ads will continue to increase every year. This year’s average marks a 25 percent jump from 2018.

Source: iab.com/wp-content/uploads/2019/04/IAB-Video-Advertising-Spend-Report-Final-2019.pdf

76

The percentage of consumers who purchased a product or service after viewing a video

That number is even higher (85 percent) for Millennials, comprised of 18–34 year-olds. Almost 60 percent of consumers overall say it’s important for products and services to share information through video.

Source: businesswire.com/news/home/20181106005100/en

87

The percentage of businesses that use video as a marketing tool

Each of the past several years has been dubbed “the year of video.” Wyzowl, a market-leading explainer video company, started tracking the trend with an annual survey. The 2017 survey showed 63 percent of businesses using video, and every year since has seen a dramatic increase.

Source: wyzowl.com/video-marketing-statistics-2019

2 out of 3

How many consumers prefer to learn through short videos

Video content leads the runway as the most desired type of digital resource. While other resources each took 3–4 percent of the survey pool, short videos claimed the prize of preferred content type from 68 percent of consumers.

Source: wyzowl.com/video-marketing-statistics-2019

26 trillion

The total views generated by influencer campaign videos on YouTube and Facebook

The age of the “influencer” has never been so big. In 2018 YouTube influencers generated 18.8 trillion total views, while Facebook attracted 7.5 trillion views. Roughly 5.1 million influencer accounts generated 902 million videos to attract such numbers.

Source: tubularinsights.com/top-influencer-campaigns-2018

$135 billion

The value of the digital marketing industry

These days you can find countless young people becoming self-taught videographers—and who can blame them? An estimated 87 percent of marketing professionals use video, and 88 percent of those are satisfied with the ROI that comes from sponsored video ads on social media.

Sources: forbes.com/sites/kathleenchaykowski/2017/10/18/digital-video-marketing-is-a-135-billion-industry-in-the-u-s-alone-study-finds/#3c8ec658d4dd; www.oberlo.com/blog/video-marketing-statistics

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