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Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
While students are usually pitching themselves to companies, this time the tables were turned.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”