Browse All Stories

28 results found

Marketing 2010–2014

Sort by: Relevance

Relevance Newest to Oldest Oldest to Newest

Stories by Group

All (28) Alumni (5) Classroom (3) Faculty & Employees (4) Students (8)

Stories by Section

All (28) Alumni Spotlight (4) Employee Experiences (1) Faculty Research (6) School News (7) Student Experiences (9) Student Spotlight (1)

Sort by Program

All (554) Accounting (63) Business Management (32) Entrepreneurship (38) Experience Design (10) Finance (29) Global Supply Chain (9) Human Resources (9) Information Systems (35) MBA (86) MPA (37) Marketing (28) Nonprofit Management (1) ROTC (26) Strategy (15)

Year Published

All (193) 2023 (7) 2022 (17) 2021 (8) 2020 (18) 2019 (12) 2018 (11) 2017 (12) 2016 (8) 2015 (8) 2010–2014 (28) 2005–2009 (36) 2000–2004 (25) 1998–1999 (1)

Dallen Allred won the 2010 Student
Entrepreneur of the Year.

Student Experiences

Student Entrepreneurs Rewarded for Startups

3 Min Read

Most students usually work a side job, but not many spend their free time running a million-dollar company.

School News

BYU Ranks 4th in Nation for Entrepreneurship

3 Min Read

Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.

Student Experiences

Marketing 2.0

2 Min Read

This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”

Ross Johnson and Jordan Jones accept awards from marketing professor Sterling Bone for their
sales management class’s Sale Idol competition.

Student Experiences

Sales Management Students Trained to Sell with Integrity

3 Min Read

Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.