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Classroom Marketing 2010–2014
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All (5) 2022 (1) 2016 (1) 2010–2014 (3)
Person walking
Student Experiences
Understanding Consumers' Minds
2 Min Read
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
People working on a laptop
Student Experiences
Fast-Paced Learning Drives Students
2 Min Read
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Men working on laptop
Student Experiences
Marketing 2.0
2 Min Read
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”