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Classroom 2017
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A chef putting food on a plate in a restaurant
Student Experiences
Creating a Different Kind of Product
BY Kasee Bailey, May 11, 2017
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.
People sitting around a table in a conference room
Student Experiences
Thinking Like Leaders
2 Min Read
Reducing the compensation of a CEO by half is not an easy decision. But for board members with shareholders to consider, tough decisions like these are sometimes necessary.