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To help ease the stress of transitioning from college to the workforce, the ExDM department at BYU Marriott added a new professional prep class for its students.
Many nineteenth-century members of The Church of Jesus Christ of Latter-day Saints trekked more than a thousand miles across North America, pulling handcarts loaded with supplies and other precious possessions for the journey.
Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.
A painted papier-mâché mask with a lively hodgepodge of primary colors and an obvious grin sits quietly in a Marriott School office, bearing an uncanny resemblance to the professor sitting only a few feet away.