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Business Management Strategy
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
After realizing his student apartment did not have a recycling program, BYU Marriott strategy alum Ryan Smith went to work to create his gig economy recycling company Recyclops.
Almost everything is a learning curve when you’re starting a business, and Sandy Whitaker, a 2003 business management alum, acknowledges that there can be plenty of bumps and detours along the way. But as she and her husband, Tim, a physical therapist, worked to realize their long-term goal of opening a physical therapy practice, Whitaker found that navigating the curve was easier because of knowledge and skills she had gathered along the way—from her formal education, her past jobs, and even her hobbies.
When Stephen H. Russell reflects on his life, he is struck by the way seemingly small decisions and ordinary situations have blossomed into extraordinary opportunities. “None of this was part of a strategic plan,” he says, “and I feel grateful when I see all the times Heavenly Father has blessed me.”
Four years ago, BYU Marriott alum Stephen Farnsworth wanted to move technology forward. In order to reach his goals, he took a risk—one that has paid off years later.

At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.

Born and raised in Honolulu, Thomas Y.K. Fong has long loved learning about the earth’s natural processes. He originally planned to earn a bachelor’s degree in geology at BYU and then pursue graduate studies in oceanography. But during one midwinter geology field trip to St. George, Utah, a sandstorm blew through the group’s campsite, prompting Fong to reconsider whether his studies had brought him too close to nature for comfort. “Halfway through that cold, sand-blown night, I’m thinking, ‘Is this really what I want to do for the rest of my life?’” Fong recalls.
In 1968 more than 150 students graduated from BYU Marriott with degrees in business management. Kristi Taylor Lawrence was one of the few women in that graduating class.
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
Even though students cannot be prepared for all future changes, a new analytics class at BYU Marriott helps teach students some of the skills they'll need to make decisions in their future careers.

If you know Austin Henline, a senior in the strategy program at the BYU Marriott School of Business, then you know you can think about him without having the word connection come to mind.

Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

Ben Lewis, an associate professor in the management department at BYU Marriott, recently received the Emerging Scholar Award.

With more than two thousand miles ahead of him, BYU Marriott alum Matthew LeBaron started a bike ride across the country to raise money for diabetes research.

Just before heading to the University of Iowa to join the university’s swim team, John Fellows discovered a copy of the Book of Mormon on a bookshelf in his parents’ home in Boise, Idaho. He packed it in his bags, and before long he called the missionaries wanting to know more. The combination of his baptism into The Church of Jesus Christ of Latter-day Saints and a swimming-prohibitive injury led him to transfer to BYU, where he joined the Army ROTC and discovered what would become his lifelong career.
At fifteen years old, BYU Marriott strategy junior Marissa Barlow once failed to find the perfect swimsuit to take on a family vacation, an experience that would help define her young career.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

Ashtynne Wade once organized an event where people built chains of glow sticks to raise money for charity. As a BYU Marriott student, she wants to continue adding light to the world.

Almost every May, between four hundred and seven hundred people, attend a Norwegian Constitution Day celebration at the International Peace Gardens in Salt Lake City and enjoy traditional Norwegian lefse flatbread and Solo orange soda. For more than a decade, the chair of the event’s committee has been 1995 business management grad Steve Affleck, who doesn’t have even a bit of Norwegian ancestry.
BYU Marriott assistant professor of strategy Timothy Gubler grew up building things in his family business. Now, he's researching and teaching business strategy.