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Experience Design Strategy 2020
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

After BYU Marriott ExDM alumna Macie Briggs Duncan went on a trip to Disneyland, she set a goal to help create enjoyable and memorable experiences for others.

Most people would not move by themselves to an island they had never visited in the middle of a global pandemic. BYU Marriott TRM senior Stephanie Janczak is not one of those people.

A painter, dancer, and designer, Kari Durrant describes herself as a primarily right-brained person. She intended to major in dance at BYU, but after encountering recreational therapy as part of a class assignment, Durrant eventually made the switch to recreation management. Her new major, she discovered, would enable her to use her creative side in ways she hadn’t expected.
The Department of Experience Design and Management at BYU Marriott had to get creative this Fall semester when the program welcomed its new cohort during its annual new student orientation.

If you know Austin Henline, a senior in the strategy program at the BYU Marriott School of Business, then you know you can think about him without having the word connection come to mind.

Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

A career in managing experiences and traveling the world have made Ariadna Mateu uniquely qualified to fulfill her new role in BYU Marriott's ExDM program.

Ben Lewis, an associate professor in the management department at BYU Marriott, recently received the Emerging Scholar Award.

With more than two thousand miles ahead of him, BYU Marriott alum Matthew LeBaron started a bike ride across the country to raise money for diabetes research.

At fifteen years old, BYU Marriott strategy junior Marissa Barlow once failed to find the perfect swimsuit to take on a family vacation, an experience that would help define her young career.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

College can be a transformative and enlightening time. BYU Marriott's ExDM 300 class helps students find balance inside and outside the classroom.

Ashtynne Wade once organized an event where people built chains of glow sticks to raise money for charity. As a BYU Marriott student, she wants to continue adding light to the world.

BYU Marriott assistant professor of strategy Timothy Gubler grew up building things in his family business. Now, he's researching and teaching business strategy.

When Katie Morgan took a social innovation class at BYU last semester, she didn't anticipate joining a research group based on empowering women. Now, she's part of a team researching how to help women find confidence and new opportunities

Whether he's dealing with career changes, family illness, financial struggles, or even "gnarly teeth," BYU Marriott strategy graduate Nathan Winn has been determined to move forward with a smile.

Whether he's changing his major or leaving the corporate world behind to travel the world, strategy alum Eli Tucker isn't afraid to make changes to his life plan as he goes.

For BYU Marriott experience design and management assistant professor Sarah Agate, the common phrase "family that plays together, stays together," couldn't be more true.

BYU Marriott alumna Michelle Carroll's student job at the BYU Marriott advisement center led her to her strategy degree, her future husband, and a career at Bain & Company in Dallas.

BYU Marriott strategy professor Ben Lewis is carrying on his ancestor's legacies at BYU while pioneering his own groundbreaking research

Ben Katzenbach, a senior in the BYU Marriott strategy program, is carving his own path to find a job that will allow him to contribute to people's lives.

Much like Tolkien's famed hobbit Bilbo Baggins, James Oldroyd has certainly been there and back again.