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Marketing 2022 2015
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Last month BYU global supply chain management students got a week off of class but it was no vacation.
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
Here’s a challenge marketing professor Lee Daniels poses his students:
Marriott School undergraduate programs continue to earn high marks from U.S. News, including top rankings in accounting, international business and entrepreneurship.
Brigham Young University's undergraduate and graduate programs ranked No. 2 and No. 7, respectively, in The Princeton Review's recent annual survey for Entrepreneur magazine.
Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
McKenzi McDonald and Tanner Stutz are spotlighted on Poets and Quants list of Best and Brightest Business Majors.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.