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BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
At some point during their education, every BYU Marriott undergrad takes the M COM 320 class, an advanced writing course required for graduation.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
As he listened to Britt Berrett speak on the first day of class, Joseph Mount had the distinct impression he was looking at his future employer. Berrett’s passion for health care was unmistakable, and Mount wanted to be a part of it.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”