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Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
Quick thinking and fast fingers earned a team of RMYL students 2nd place at the Park and Recreation Student Quiz Bowl.
While students are usually pitching themselves to companies, this time the tables were turned.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
A painted papier-mâché mask with a lively hodgepodge of primary colors and an obvious grin sits quietly in a Marriott School office, bearing an uncanny resemblance to the professor sitting only a few feet away.
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
At one point the BYU RMYL was down more than 2,000 points. But that didn't stop its members from turning things around.
According to a new BYU study, online role-playing games negatively affect real-life marital satisfaction.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
Patti Freeman, RMYL department chair, spoke on intentional recreation at a BYU forum in the de Jong Concert Hall.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
After two years of discussions, changes were implemented to align the program with the Marriott School's mission.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.