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Experience Design Marketing 2023 2010–2014
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
Soccer is usually about making the goal. But for student coaches the objective is more complex.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
After two years of discussions, changes were implemented to align the program with the Marriott School's mission.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Patti Freeman, RMYL department chair, spoke on intentional recreation at a BYU forum in the de Jong Concert Hall.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
A painted papier-mâché mask with a lively hodgepodge of primary colors and an obvious grin sits quietly in a Marriott School office, bearing an uncanny resemblance to the professor sitting only a few feet away. 
According to a new BYU study, online role-playing games negatively affect real-life marital satisfaction.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
At one point the BYU RMYL was down more than 2,000 points. But that didn't stop its members from turning things around.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Quick thinking and fast fingers earned a team of RMYL students 2nd place at the Park and Recreation Student Quiz Bowl.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
While students are usually pitching themselves to companies, this time the tables were turned.