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Entrepreneurship MPA Marketing 2016
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
Skyler Carr grew up dreaming of traveling through space and hunting aliens. His favorite day in grade school included a trip to the Space Center in Pleasant Grove, where he could practice being a spaceman. He never forgot those days, and in 2012 he was devastated to hear the Space Center would be shut down.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
Mike Norton dreamed of playing lacrosse in college on the East Coast. But thanks to his mom, he's now a budding entrepreneur major with new startups in his sights.
BYU students' 422 companies and $719 million in funding raised in the last five years are just two ways the entrepreneurship program is ranked one of the strongest in the nation.
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
Steve Thacker, city manager of Centerville, Utah, was honored for his legacy of exceptional management in governmental positions for over the past thirty years.
Josh Romney, president of CharityVision International, spoke to MPA students on 6 October about how to avoid doing harm when trying to do good.
MPA alum Kena Jo Mathews has built her life around volunteer and nonprofit work, though she started out on a different path. “Sometimes you end up where you’re supposed to be even if you don’t realize that’s where you want to be,” she says. While studying political science at the University of Utah, Mathews worked for a senatorial candidate. But when he lost the election, she changed course, volunteering at Habitat for Humanity, where she laid the foundation for her career.
Brad Agle, George W. Romney Endowed Professor, spoke with CNBC recently on recent controversies surrounding Wells Fargo and Mylan.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
Cotopaxi has a reputation of generating new and ingenious designs, but its newest product, the Inti 2, takes innovation to a whole new level.
BYU MPA students don’t have to wait to graduate before tackling hot issues. In their second year, students enroll in a class that partners them with government or non-profit entities, giving them the chance to solve real problems for real organizations. And while it’s no easy feat, they will tell you it’s one of the most effective, exciting experiences of their graduate career.
“Reach for the stars” is a figurative goal for most of us, but for Kevin Watts, a 1986 graduate of the BYU Masters of Public Administration program, it is an everyday reality.
When you have millions to give, wanting to make a difference is not just an idle wish. The biggest challenge is deciding which nonprofit can bring your vision to life.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Student entrepreneurs from Brigham Young University took 15 of the top 25 spots at the annual Utah Student 25 Awards.
The International Business Model Competition is the first and largest lean startup competition in the world. But who's thinking lean when they can bring home the bacon?
The Marriott School's Tom Foster has been appointed the new editor of the Quality Management Journal.
Rex Facer, an MPA professor with an international reputation as an expert in human resources and public management, was awarded the 2015 Senator Peter B. Boorsma Award for his commitment and passion in public administration.
A group of seasoned farmers sit facing Rebecca Loveland, a recent college grad in her mid-twenties, as she leads their discussion on everything from daily planning to marketing to an upcoming potato audit. Loveland feels inexperienced but plows forward, relying on the leadership skills she developed with her Marriott School training to make decisions and collaborate effectively.
A three-day tour of the Bay Area with a group of fellow college students. Sounds fun, right?