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Marketing Strategy
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
When Isaac Pettit was 14, his uncle gave him an extremely unusual gift--a unicycle. With the promise of $100 if he could learn how to ride the one-wheeler gracefully, Pettit took off.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
When a teacher disciplines a grade school student, it is usually because the student was caught passing notes or talking in class. Unless that student is BYU Marriott alum Nate Gardner.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
TRUE Africa provides educational and humanitarian sponsorships to orphans and other vulnerable children. “We operate entirely on volunteer efforts, enabling 95 percent of every dollar donated to go toward program services,” Hite says.
BYU Marriott strategy alum Gentry Davies has made a career out of solving tricky projections and analyzing future business opportunities.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.