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Marketing Strategy 2010–2014
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
Claremont Graduate University honored Warner P. Woodworth as the first Peter F. Drucker Centennial Global Entrepreneur in Residence.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Jeffrey H. Dyer received the 2010 Outstanding Faculty Award, while 15 faculty, staff and administrators were also honored.
BYU organizational behavior and strategy faculty were ranked fourth in the nation for their 2009 publications.
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.
Research that shows trust is based on predictable processes has been named the most influential study of the decade.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
While students are usually pitching themselves to companies, this time the tables were turned.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
BYU Professor Jeff Dyer's new book helped Forbes to rank the world's most innovative companies.
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
Strategy professor Jeff Dyer was recognized for his impact on academic and business professionals.