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Marketing Strategy 2010–2014
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
Research that shows trust is based on predictable processes has been named the most influential study of the decade.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
While students are usually pitching themselves to companies, this time the tables were turned.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
BYU organizational behavior and strategy faculty were ranked fourth in the nation for their 2009 publications.
Jeffrey H. Dyer received the 2010 Outstanding Faculty Award, while 15 faculty, staff and administrators were also honored.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Claremont Graduate University honored Warner P. Woodworth as the first Peter F. Drucker Centennial Global Entrepreneur in Residence.
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.