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Marketing Strategy 2016 2010–2014
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Keith Olsen was looking for real-world experience when he arrived at BYU. This semester, Olsen found what he wanted by leading a team of five students in a case competition hosted by the Strategy Club. The team worked together for almost three hours a day to prepare a corporate strategy for LucidChart, a local software company.
Whether it be climbing the tallest mountains in Europe and Africa or climbing the ladder toward a successful business career, Charles Barrett, a 2009 graduate from the Marriott School strategy program, reaches the top one step at a time.
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
Marriott School programs are notorious for having limited enrollment and low acceptance rates. Every summer, hopeful Marriott School applicants anxiously await the news of whether they’ve been accepted into their prospective majors.
New research from Cody Reeves, assistant professor of organizational leadership and strategy, can help leaders avoid headaches when telecommuters are on a team.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
Life is just like riding a bike, right? Well for Jake Homer sometimes it is more like a sprint triathlon—literally.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
A team of Brigham Young University students want you to scream for ice cream, especially on game day.
Whether you’re a freshman with a passing interest in business or a senior in the program with graduation drawing ever closer, the Business Strategy Club (BSC) can help give you both the “know how” and the “know who” to prepare you for the future.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
The Marriott School's Tom Foster has been appointed the new editor of the Quality Management Journal.
Bruce Money will speak on 'The Lord’s “Country and Kingdom” – Your Passport.' at 11:05 a.m. in the de Jong Concert Hall.
With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.