Skip to main content

Browse All Stories

60 results found
Marketing Strategy 2018 2010–2014
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
Clayton Christensen and Domo CEO Josh James highlight the first-ever BYU Strategy Professionals Conference.
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
What do Portuguese, Japanese, and English have in common? They are each a language that Gregory Shibuta speaks. He plans to use his diverse knowledge to lead in the international business world.
Braiden Childs has always been passionate about sports and his country. As a senior in the BYU Marriott strategy program, he is already living his dreams.
Strategy professor DK Kryscynski's use of videos before class is helping students dive right into the material when they step into the Tanner Building.
Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
"I use video data to help people see what they are unaware of." BYU Marriott professor Curtis LeBaron is leading the way in tapping into the burgeoning power of video.
From BYU to Bain to Freshly Picked, alumna Angela Graves cultivates success wherever she goes. Next up? Harvard University.
While robots and machines have not yet taken over the world, a team of BYU Marriott undergraduate students helped Microsoft prepare for combat at a recent competition.
Three successful Kickstarter campaigns later, strategy alum Travis Hancock and his wife, Holly, are making their board game business a family affair.
The strategy program was more than just a major for alum Mackey Smith—it was a way to connect with others.
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
When Hani Almadhoun, a Muslim from Palestine, attended BYU, he found many Mormon friends. One of his favorite stories of his time on campus is how his Mormon friends often introduced him to others.
Meaningful relationships are the building blocks to strategy senior Irene DeTrinidad's success.
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
Dr. Paul Godfrey loves the pursuit of knowledge and does not intend to slow down anytime soon.