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Marketing Strategy 2023 2010–2014
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
Bringing your spouse to work could yield big dividends at home financially.
Through tweets, hashtags, and blogs, professor Teppo Felin has become one of the most influential professors online.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
The Marriott School honored the winners of the 2013 Bateman Awards, the only school-wide awards selected by students.
Strategy professor Jeff Dyer was recognized for his impact on academic and business professionals.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU Professor Jeff Dyer's new book helped Forbes to rank the world's most innovative companies.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
Research that shows trust is based on predictable processes has been named the most influential study of the decade.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
While students are usually pitching themselves to companies, this time the tables were turned.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
BYU organizational behavior and strategy faculty were ranked fourth in the nation for their 2009 publications.
Jeffrey H. Dyer received the 2010 Outstanding Faculty Award, while 15 faculty, staff and administrators were also honored.