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Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
What does space exploration have to do with business strategy? More than you'd think.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
Most students usually work a side job, but not many spend their free time running a million-dollar company.
While students are usually pitching themselves to companies, this time the tables were turned.
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Above or below the equator, in the boardroom or in remote fields of Africa, Jennifer Birtcher influences change.
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
Marriott School announces the winners of the 2011 Bateman Awards, the only school-wide awards selected entirely by students.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
Professor Alan Wilkins was honored with the Outstanding Faculty Award at Marriott School Awards Night.
New research is tweaking an old competitive workplace adage: It's not just who you know, but what you believe in.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.