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New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Early bird recruiters are on the heels of incoming OBHR students. So close, in fact, that OBHR senior Sarah Duvall felt the need to research how to better prepare students to meet them.
An economics major, a math major, a strategy major, a psychology major, and a human resource major may not have a lot in common except when it comes to winning.
Clark Anderson stood confidently on the diving board at the community pool in St. George, Utah. The eighth grader noticed the lifeguards talking among themselves and imagined they were discussing how skilled of a swimmer he was. He decided to prove them right.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Erin Hildebrandt left her fifth and final interview and collapsed into a nearby chair. Now all she had left to do was wait and hope. Hildebrandt, a senior in the OBHR program at the Marriott School of Management, was undergoing an extensive application process for a full-time position with Goldman Sachs.
In 2013, Typhoon Haiyan plowed through the Philippines with 25 million people in its path. Braeden Santiago was one of those people when the lethal storm hit.
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?