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Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”