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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.