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MBA Marketing
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Students, employees, and executives typically work hard to present themselves professionally, ensuring blazers are pressed and handshakes are firm. Yet BYU Marriott professor Kristen DeTienne, who has more than three decades of professional experience, calls for something beyond professionalism. “What’s that extra edge that helps you be effective and enjoy what you’re doing?” DeTienne says, “It’s personal connection.”
EMBA program alumnus Shawn Pace finds and meets people’s real-world needs, whether he’s in a Ukrainian refugee camp or an executive board room.
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.
With nearly three decades of experience at BYU Marriott, MBA academic program manager Christine Roundy helps students reach their goals by meeting individual needs.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

The BYU Marriott School of Business, in conjunction with the BYU Sorensen Center for Moral and Ethical Leadership, hosted the inaugural Faith and Belief at Work case competition in February.
“Go, Cougs!” is still Adam Vandermyde’s enthusiastic cheer more than a decade after graduating from BYU Marriott’s MBA program in 2008. Through the years, Vandermyde has continued to support his alma mater by cheering for BYU sports and by hiring more than 150 BYU graduates to work at his companies.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
As a student at BYU Marriott, Brad Agle was intrigued by why people act unethically. Now a professor, Agle helps students crack their own tough ethical questions.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
Ben Miller, a BYU Marriott MBA alumnus, gratefully remembers the influence of the Rollins Center as he explored entrepreneurship.
As the business world becomes increasingly data driven, professors in the MBA program at BYU Marriott want their students to graduate equipped with skills that will set them apart from their colleagues and give them a competitive edge in the workforce.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
Whether BYU MBA alumna Betsy Rose is working on human resources projects in NYC or cheering up the elderly, Rose is all about positive impact.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Growing up in Brazil, Marcelo Souza always had a passion for education.