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BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
Just before heading to the University of Iowa to join the university’s swim team, John Fellows discovered a copy of the Book of Mormon on a bookshelf in his parents’ home in Boise, Idaho. He packed it in his bags, and before long he called the missionaries wanting to know more. The combination of his baptism into The Church of Jesus Christ of Latter-day Saints and a swimming-prohibitive injury led him to transfer to BYU, where he joined the Army ROTC and discovered what would become his lifelong career.
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.
The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.
America’s Founding Fathers may have been an inspired bunch who forever changed the world, but they definitely aren’t known for diversity.
Almost every May, between four hundred and seven hundred people, attend a Norwegian Constitution Day celebration at the International Peace Gardens in Salt Lake City and enjoy traditional Norwegian lefse flatbread and Solo orange soda. For more than a decade, the chair of the event’s committee has been 1995 business management grad Steve Affleck, who doesn’t have even a bit of Norwegian ancestry.
Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs
Beginning in fall 2021, the BYU Marriott School of Business MBA program will offer a new specialization: Management Science and Quantitative Methods STEM Management.
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.
Few people can walk into a store and pick up an item off the shelf that they helped create. Jason Alleger, an MBA alumnus from the BYU Marriott School of Business, can.
While most people may see COVID-19 as a setback, Ruchika Goel, a recent BYU Marriott MBA program alum, saw the pandemic as the universe telling her to start a company.
You don’t meet a lot of people who can introduce themselves as inventors, but as the holder of sixty patents, Marty Rasmussen certainly can. He’s also a real estate developer, business manager, and “serial entrepreneur.” At age twenty-two, Rasmussen started his first venture with an objective befitting an inventor’s company: “We take ideas, develop them, put them into production, and market them on a national scale,” says Rasmussen.
When BYU Marriott MBA alum George Simons discovered the difficulty of sending legal documents through the mail, he decided to make a difference and find a better solution.
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
Hearing a mix of languages was commonplace for Everet Bluth, who grew up speaking both Spanish and English on his family’s farm in a Latter-day Saint settlement in northern Mexico. Life at home, Bluth says, “evolved around family, church, work on the farm, school, and sports.” He says he had a typical childhood—except that he started driving farm equipment when he was eight.
After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.